Welcome to the Internet Observatory Project

The Internet Observatory was founded in late 2015 as a joint project of researchers at LMU Munich and the University of Zurich.

We aim to collect data along the value chain of the internet, identifying hosting companies, content technologies, consumer tracking and analytics technologies, and advertising networks for a very large number of websites across various content categories. For each website, we collect data about the advertising networks, analytics tools, and social media plugins the website is using.  We combine this with financial meta information about the individual websites and underlying companies.

The Internet Observatory project aims at providing an open platform for researchers across disciplines.